http://www.builditgreen.org Build It Green Release RSS feed. Build It Green. Copyright 2005, Build It Green Tendenci Membership Management Software by Schipul - The Web Marketing Company en-us noemail@builditgreen.org Wed, 19 Jun 2013 16:51:02 GMT Release http://www.builditgreen.org/en/rel/121/ <div> Build It Green has released findings of a recent study conducted in collaboration with Action Research, Inc. and funded in part by the EPA, that takes a look at the behavioral barriers and incentives underlying homeowners' decisions to take part in home energy retrofit programs.&nbsp;</div> <div> &nbsp;</div> <div> The study, which makes use of Community Based Social Marketing techniques, including literature review, focus groups and telephone surveys, hones in on one specific behavior - in this case the decision to make contact with a home energy retrofit program and investigate making energy upgrades to one's home - and examines the barriers and motivators affecting that behavior.&nbsp;</div> <div> &nbsp;</div> <div> Recommandations for effective program design are based on information gathered during focus groups and phone surveys about why homeowners would or would not particpate in home energy retrofit programs.&nbsp; Recommendations include reducing the cost and complexity of retrofit programs and rebate processes, providing easy-to-understand and readily available program information, and involving retrofit contractors in the decision making stages in order to establish trust and credibility.</div> <div> &nbsp;</div> <div> You can download the entire study here:&nbsp;<a href="/_files/DevCom/Greenpost/CBSM_Report.pdf" target="_blank"> Full Report</a></div> <div> &nbsp;</div> <div> Or read the truncated version presented in a PowerPoint by Build It Green during a webinar on July 23:&nbsp; <a href="/_files/DevCom/Greenpost/CBSM_Presentation.pdf" target="_blank">Presentation</a></div> http://www.builditgreen.org/en/rel/121/ noemail@builditgreen.org Mon, 02 Aug 2010 21:00:00 GMT