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Green 300: Greening Your Real Estate Business

Course Objective: The overall goals of the Green 300: Greening Your Real Estate Business course are to:
  • Plan and implement strategies and tactics for building a green real estate business
  • Adapt your core real estate business skills to list and market green properties and represent green sellers and buyers

Upon completion of two of the three required courses and successfully passing the exam for each, you will have achieved GREEN candidate status, a one-year period during which you must fulfill the educational and experiential requirements to earn NAR's Green Designation awarded by the Green REsource Council.

300.1 The Green Scene
  • Survey your market area—how green are awareness levels, homes, businesses, community organizations, and your competitors?
  • Adapt core real estate skills to serve the green market
  • Adapt market approaches based on client or customer values and priorities

300.2 Your Green Real Estate Business
  • Establish a market presence and position as a green real estate professional
  • Advocate for greening the MLS
  • Use the green designation in marketing
  • Identify action steps for developing a green real estate business plan
  • Green your real estate business skills

300.3 Working with Buyers
  • Adapt your core real estate skills to work with green buyer-clients through all phases of the transaction
  • Gain strategies for finding green homes
  • Help buyers see the green potential in an existing home
  • Inform buyer-clients about financing options for green home purchase and improvement and assist in finding lenders

300.4 Working with Sellers
  • Develop a green listing kit and presentation
  • Suggest ways for greening a home to prepare it for sale
  • Make timely, informed, and objective disclosures
  • Understand appraisal and pricing approaches for homes with green features
  • Market green home features and benefits

Course Credits: The second of three required courses for the NAR's Green Designation.
  • Counts as one REBAC elective course to be applied towards the ABR® Designation
  • Counts for 16 credits toward the CRS Designation
  • Counts as credit toward the RSPS Certification

Duration: 1 Day
Format: Classroom

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